DESIGNER COLLABORATION · APPAREL DEVELOPMENT
Victoria Beckham's signature aesthetic meets Reebok's performance expertise in a collection that brings together luxury fashion and sportswear.
I led the Reebok apparel design side of the first two collections, working closely with Victoria's atelier and lead designer to bring their designs into finished product.
From interpreting the original sketches into technical CADs to refining fabrics, construction and fit with our development team, there was a real focus on getting every detail right while staying true to Victoria's vision.
