INNOVATION · PERFORMANCE APPAREL
PureMove introduced a new approach to sports bra support using Reebok's innovative Motion Sense™ technology, designed to respond to the body as it moves.
Working alongside the Innovation team, I helped develop the technology into a wider range of performance apparel, including the PureMove tight, adjustable bra and inline bra collection.
The challenge was to take an exciting innovation and make it work across different products and body types, with careful consideration of fit, support, materials and construction.
