LIFESTYLE COLLABORATION · CREATIVE DIRECTION
A fresh take on Reebok Classics, created with ASOS for a younger, fashion-conscious customer.
I worked directly with the ASOS team throughout the collaboration, overseeing our Reebok apparel designers and helping bring the collection together.
The focus was on finding the right balance between Reebok's sportswear heritage and ASOS's contemporary style, creating a collection that felt relevant, wearable and true to both brands.
