I'm Di, an apparel designer and product development specialist with over 20 years of experience across performance, lifestyle and fashion.
I spent much of my career at adidas, working on the Reebok brand in both the UK and US. From hands-on design to leading multidisciplinary teams as Design Director, my experience spans performance apparel, product innovation, lifestyle collections and designer collaborations.
Today, through di mohamed design, I work independently with emerging and established brands, supporting everything from initial concepts and collection design through to technical development and finished product.
My approach brings together creative thinking and practical product knowledge, with a strong understanding of materials, construction, fit and manufacturing.
Based in Scotland, working with clients worldwide.
what i do
Creative Direction & Collection Design — From early concepts and range planning to design development and cohesive collections.
Technical Design & Product Development — Garment construction, fabric and trim selection, technical CADs, tech packs and fit development.
Sampling & Manufacturing Support — Working with manufacturers through sampling, fit reviews and technical problem-solving.
Design Consultancy & Brand Support — Flexible, experienced support for emerging brands, established businesses and teams needing additional expertise.